Kathmandu. China has allowed a film about pop star Taylor Swift’s concert to be shown in the country. “Taylor Swift: The Eras Tour” will be released on December 31, i.e., New Year’s Eve, in one of the biggest film markets in the world.
According to international media, the producer’s long-standing efforts to release it in mainland China have come to fruition. This film has earned 250 million dollars in the world market, except in China.

Swift is considered one of the most popular contemporary American musicians in China. How much the Eras Tour film can earn in China is a matter of debate among industry analysts in Beijing. On Swift’s birthday, December 13, the film was already released on streaming platforms in the US and other countries. But due to piracy, it is estimated that ticket sales in China may be affected.

Western celebrities are known by local nicknames in China. Taylor Swift is also known in China by her nickname ‘Meimei’. In China, this film will be released through traditional means. In America, AMC Theater played the roles of both distributor and exhibitor.

Alibaba Pictures, the entertainment subsidiary of China’s e-commerce company Alibaba Group, has acquired the film rights for a China release. The Chinese company is going to release the film in partnership with the state distributor, China Film Group. Due to the quota system and strict censorship policy, it is difficult for foreign films to be released in China.